Live Well. Gather Often. Preserve What Matters.
Wine, olive oil, photography, and everyday rituals shaped by California’s Central Coast.
Different expressions of a life well lived
Luff House brings together wine, olive oil, photography, and everyday rituals through a shared belief that the good things in life should be chosen thoughtfully, enjoyed in balance, and shared with people who matter.
Luff House Brands
Exceptional extra virgin olive oil, made with care.
Thoughtfully made wines from distinctive vineyards.
Photography preserving people, places, and stories.
Nature-led rituals for rest and renewal.
Rooted Here. Guided by Quality.
Rooted in the Paso Robles community. Shaped by California’s Central Coast. Selective in sourcing. National in reach.
Relationships with growers, makers, vineyards, groves, and creative communities give Luff House its foundation. Quality and character—not arbitrary boundaries—guide what each brand makes, captures, and shares.
Built from the life we were already living.
Luff House grew from the life Derek and Natalie were already building together—one shaped by wine, food, photography, travel, agriculture, wellness, and a shared appreciation for things made with care.
Notes from Luff House
New releases, behind-the-scenes stories, and occasional invitations from across Luff House.